Pfizer - Viagra

Viagra is to be made available over the counter in Pharmacists across the UK. This is some of the largest mens health news in the UK.

Coalition were approached to support leading agency Geometry by creating an immersive experience for Pfizer to bring to life how erectile dysfunction can affect relationships.

Coalition Scripted, Cast, Directed, Managed wardrobe, Stage Managed a week long trade event in North London with astounding feedback.

"All in all, a really amazing week. Pfizer's GM who came over from Australia commented that it's the best trade experience he's seen in 25 years!"

Marvin Green, Geometry, Senior Account Manager