Square 2018-Today

You may be unaware of Square by name, but many of you will have felt the benefits of this Mobile Payment Company. Let me explain…

At some point most of us have picked up an intended purchase, taken it to the till only to be disappointed and possibly even frustrated when the vendor informs you that they only take cash…. Enter Square..

Square Readers let you accept chip & PIN, contactless cards, Apple Pay & Google Pay at your counter or on the go.

Shortly after entering the UK market Coalition Event Services teamed up  with Square  across numerous events to help businesses start, run and grow providing Square Ambassadors.

Our Ambassadors  help provide:

Lead Generation

Brand Education

Product Demonstration

System Set up

Product Training

Onsite Support & Trouble Shooting

And much more...

Over the last couple of years Coalition have supported Square at numerous venues, events & exhibitions:

Charlton Athletic

Hammersmith Apollo

O2 Arena

Royal Ascot

Hampton Court Palace

Vintage by the Sea


Excel London

Chelsea Flower Show

Festival of Thrift

Enterprise Nation

Festival of Female Entrepreneurs

Boardmasters Festival

Nass Festival

All Points East Festival

Balance Festival

Radio One’s Big Weekend

Ralph Lauren Pop Up

Etsy Christmas Markets

BBC Proms…

 To name just a few. The list really does go on and on with so many fantastic successful activities.

The story doesn’t end there… The Square Reader was just the start.

In October Square for Restaurants launched here in the UK, an exciting new product aimed specifically at Table Service Restaurants.

Working together Coalition and Square devised a field-based activity for Brand Awareness and Lead Generation. An A-Typical approach harnessing the knowledge and passion of the Coalition/Square Team to introduce Square for Restaurants into the market.

A core team of 15 ambassadors visited over 500 restaurants in the Greater London area over a 7-week period. With a directive to raise awareness, demonstrate and educate restaurants as opposed to a cold calling sales approach, the results were phenomenal.

With an outstanding product, our team of passionate ambassadors and a refreshing approach, the lead generation and onboarding exceeded all expectations.

 So next time you are out & about, paying for a good or service, you glance down and notice the Square logo on the card reader remember Coalition, Square and the efforts that are often unseen to provide you with a fast and effective service.